Social Media Policy

Policy Brief & Purpose

Our social media company policy provides a framework for using social media. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun.
Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace.

Scope

We expect all our employees and contractors to follow this policy.
Also, by “social media”, we refer to a variety of online communities like blogs, social networks, chat rooms and forums – not just platforms like Facebook or Twitter.
This policy is built around two different elements:

• using personal social media at work and
• representing our company through social media.

Policy Elements

Using personal social media

We allow our employees and contractors to access their personal accounts at work, but we expect you to act responsibly and ensure your productivity isn't affected.
Whether you’re using your accounts for business or personal purposes, you may easily get side-tracked by the vast amount of available content. So, please restrict your use to a few minutes per workday.
We ask you to be careful when posting on social media, too. We can’t restrict what you post there, but we always expect you to adhere to our confidentiality policies. We also caution you to avoid violating our anti-harassment policies or posting something that might make your collaboration with your colleagues more difficult (e.g. hate speech against groups where colleagues belong to).
We advise our employees and contractors to:

• Ensure others know that your personal account or statements don’t represent our company. You shouldn’t state or imply that your personal opinions and content are authorized or endorsed by our company. We advise using a disclaimer such as “opinions are my own” to avoid misunderstandings.
• Avoid sharing intellectual property like trademarks on a personal account without approval. Confidentiality policies and laws always apply.
• Avoid any defamatory, offensive or derogatory content. It may be considered as a violation of our company’s anti-harassment policy, if directed towards colleagues, clients or partners.